THE CONNECTED CLUB - Data, AI and the Technology Transformation of Southampton FC On a Saturday afternoon, football still looks reassuringly simple. Eleven players and a ball, a referee and their officials, and thirty thousand people reacting emotionally to events unfolding in real time. But underneath modern football sits something far more complex. Long before a player steps onto the pitch at St Mary's Stadium, thousands of interconnected systems are already operating simul
Chasing the Golden Record: What Enterprise Data Gets Wrong, and Why AI Is Not the Easy Fix Rizwan Farooqui and Richard Henry have spent careers watching organisations pour money into data and walk away with surprisingly little. In conversation with Digital Edge, they explain why the problem persists, where AI genuinely earns its place, and what it would actually take to build a business that trusts its own data. here is a number Rizwan Farooqui keeps in his head. Not a revenu
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