Second edition of Data Means Business released

Cynozure, a leading data, analytics, and AI strategy consultancy, today announced the release of the newly updated second edition of Data Means Business, the bestselling book by renowned data experts Jason Foster and Barry Green. In a business landscape where leaders recognise the power of data but often pursue projects driven by hype or fear of missing out, this edition offers a pragmatic, impact-driven approach to building effective data strategies that drive real business transformation. 

Rather than viewing data as a technology issue, Data Means Business demonstrates how organisations can unlock tangible business benefits by embedding data-led decision-making across all levels. Jason and Barry, who have helped shape the data strategies of some of the world’s most prestigious companies, provide an invaluable roadmap for leaders aiming to integrate data into the very fabric of their operations. 

Divided into an accessible four-part structure, Data Means Business guides readers through the key principles of building an effective data strategy, with this second edition diving deeper into AI, organisational culture, and ethics. 

• Laying the Foundations: Establishing the right concepts and mindset for success in the digital era. 

• The Level Up Framework: A five-stage blueprint designed to incrementally drive business value through data, from securing stakeholder buy-in to scaling teams, technology, and functions. 

• Breaking Down Silos: Ensuring data becomes a shared asset across departments, fostering accountability and organisation-wide adoption. 

• The Role of the Modern CDO: Providing leaders with the tools to track their own data journey and accelerate progress. 

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Cynozure’s recent Data Leadership Report highlights a critical gap in data and AI ownership: while over 85% of organisations have data strategies led by a Chief Data Officer (CDO) or Head of Data, only 26% of AI strategies are attributed to these roles. As AI and data are inextricably linked, businesses must treat data as a shared responsibility to unlock real value and competitive advantage. 

“Data is the critical lifeblood of future-fit organisations,” said Jason, Cynozure Founder & CEO. “Companies that treat data as an enabler for transformation will surge ahead, while those that neglect it risk being left behind.” 

Barry added: “Change is hard. As an executive looking to unlock your organisation’s full potential, this book provides the insights needed to build an adaptable, data-guided business primed for long-term success.” 

The second edition of Data Means Business is available now in print and Kindle formats. To celebrate its release, readers can download the Kindle version for a two-day, limited-time promotional price of 99p (offer from 25 – 27 March 2025). 

About the Authors 

Jason Foster is a best-in-class data strategist who has helped hundreds of organisations to activate their data and technology to drive change. He is host of the ‘Hub and Spoken’ podcast, Founder and CEO at Cynozure and has been recognised as one of the most influential people in data.  

Barry Green is a future thinking transformation leader who is passionate about using data, AI and technology to drive digital efficiencies in both our business and personal lives. He has undertaken a number of CDO roles with a strong belief that resilience, cognitive diversity and people are the keys to successful change and transformation. 

About Cynozure 

Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. The company works with its clients on data and AI strategy, data management, data architecture and engineering, AI and analytics, data culture and literacy, and data leadership. Cynozure also produces one of the most listened to Podcasts in the industry - Hub & Spoken – featuring leading experts in data and analytics technology. Its exclusive members club, the CDO Hub, provides global data leaders a forum to collaborate, share, learn and grow. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023 and named the Best Place to Work in Data by DataIQ in both 2023 and 2024. Cynozure is a certified B Corporation. For more information, visit www.cynozure.com.